On the Web & On My Mind

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Is Your Customer Service Undermining Your PPC Efforts?

September 3, 2021, 7:28 am

I have not written a blog post in a while – have been pouring that energy into PPC Chat! But, after a recent consumer experience, I felt compelled to write one… Imagine, if you will, shelling out $400...

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Think About ALL Of Your Customers As You Prepare To Reopen

June 9, 2020, 1:20 pm

I know we are all tired of hearing the phrase “unprecedented times”. I know I am. But the truth is, whether we are sick of hearing that we are “living in unprecedented times” or not, we are actually...

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Getting Lead Generation Right

February 17, 2016, 8:10 am

I do a lot of work with “lead gen” (lead generation for the uninitiated) clients. Lead generation is really its own discipline. In this space, a conversion is not a sales transaction and therefore is...

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Branded PPC – Remember Why They’re Searching For You

October 29, 2015, 7:29 am

Yesterday there was a Twitter exchange talking about these ads for the branded search term “Angie’s List”: The context of the conversation was highlighting HomeAdvisor’s clever ad for a search on a...

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Don’t Screw Your Current Customers In Search of New Ones

July 2, 2015, 6:37 am

The old adage that your best customers are your current customers is so true! In these days when we talk about cost of acquisition and cost per lead – your existing customers represent a whole giant...

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The Future of Paid Search

June 22, 2015, 8:22 am

One thing we know for sure about working in any internet related discipline is that nothing is more constant than change. Just as you get used to new policies and procedures, they are changed. Right...

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Breaking Down The “Too Good to Be True” Offer – PPC Edition

May 30, 2014, 6:49 am

Has this happened to you – you get a call from a client saying that they are (or are considering if you’re lucky) switching to another company for their internet marketing needs because they just...

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When Client Relationships Falter

March 6, 2014, 9:07 am

This post is a bit delayed, but after reading (and contributing one teensy bit) to Erin Sagan’s post on Getting More Clients, it got me thinking about that old adage about how much easier it is to gain...

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